You know, one of the easiest things to do on the internet is to assume that people are not being honest and that they are only talking to you because they have something to sell. Who do you think is to blame for that?
We are of-course!
Have you noticed on the social networks how many people make a connection and then imediately try to sell you something. I am the first one to admit that that was my tactic when I first started social marketing on the web. read more
What is real Viral Marketing?
It is campaigns that use all the people you know to pass on to all the people they know who then pass on to all the people they know and so on and so on.
It is linked exclusively to the digital world but I see it as a new twist on an old marketing technique, namely “Word of Mouth”.
But do remember, if it ain’t good then no one will pass it on!
What we have on the internet that we don’t have in the offline world is the ability to contact many people at the same time and know that they have actually seen our offering.
The internet has made it possible to pass information from person to person at practically no financial cost although be warned that the cost in time and effort can be quite significant.
So here are a few tips for items that may interest people enough to encourage them to pass on.
- Tell a great funny story. Be sure to tell something that is generic and not sexist, in other words something that will not alienate half your audience.
- Pass on some great inspirational quotes, don’t forget to credit the authors.
- A good article. This can generate millions of readers over time so make sure that the subject is “ever green”.
- Give something away like a free e-book.
- Complement someone, they will love it and may well add you to their website as a case study or at least re-tweet your comment, this is a great way to leverage other people’s marketing efforts.
- Remember, people buy from people, make yourself interesting and give people the opportunity to look into you deeper to get to know you; they are then far more likely to buy from you!
One word of caution, people often dive into Social Media and Viral Marketing just to sell. This is not the way to do it, you must “give” something to “get” something, the same applies in everything you do whether it be online or offline.
If at first it doesn’t succeed…….change it and try again.
There is nothing that is a more certain sign of insanity than to do the same thing over and over and expect the results to be different…Einstein
Of-course, what ever it is that you send out don’t forget to add your bio or at least your contact details as a footnote.
The Breakfast Meeting!
We all know the scenario! You are sitting over your breakfast at some un-godly hour trying to hide the yawn when someone suggests that it would be a good idea to “introduce ourselves” to the other attendees.
A sort of “elevator pitch”. It means you need to explain what you do in about 1 minute in a polished clear manner.
In the social business world it is important that you can deliver a clear verbal marketing message that can create an important first impression and will attract new clients.
This I call your Verbal Business Card.
You should practice your verbal business card so that it’s virtually word perfect but at the same time you need to be able to deliver it with a natural flow.
So where do you start to create a great verbal business card?
Ask yourself these six questions:
1. What is my name?
2. What is my title?
3. What is my business name?
4. What is my product or service?
4. What is the benefit of my service or product?
5. How would that help you, (the delegates)?
6. How would you contact me?
You could also mention other things like, where you’re based, how long you have been established, how many people in your organisation etc. but the important ones are the first six.
Here is an example of my Verbal Business Card.
“Good morning! My name is Pat Sutton and I am The CEO of Niche Media Marketing where we build and design great websites and also work with businesses to improve their web presence. I am also an Authorised Representative of LifePath Unlimited, an extraordinary home-based business opportunity with products and beliefs that embace the Law of Attraction and personal development.
If you would like to hear more about my business you can talk to me today or if you pop over to my website at patsutton.com you will find my contact details and more about my business on the “about Pat” page.”
Don’t worry if it goes on a bit, I have never seen anyone cut short while introducing themselves. The other delegates will probably be annoyed that they hadn’t prepared their “Verbal Business Card” better.
Internet Marketing Specialist
I am so excited to be on the Forbes List as Thirty Women Entrepreneurs to follow on Twitter.
I am honoured to be in the company all those inspirational women.
Forbes’ Natalie MacNeil said:
“These business-savvy tweeters are all excited about helping you grow your company, create buzz for your brand and stay inspired.
Twitter has been an incredible tool for connecting with like-minded people from around the world. I am always on the lookout for women entrepreneurs and women in business to follow, connect with and learn from. The following 30 women entrepreneurs have excellent Twitter feeds to follow….. ”
So what does this mean to me and how can I, as a marketer, profit from this? read more
It doesn’t matter what kind of business you have and how benevolent you are, you can give things away for free, you can raise money for great causes, you can hold people’s hands but everyone at sometime needs to make a living.
The baker puts bread on your table, not to feed your family but to feed his own!
I am sure, if you own a bakery or a grocers then online marketing is not so important but if you have a product or service that has a website at it’s heart then you need to know how to drive traffic, create a contact list and to make sales. read more
Sales letters through your letter box are hated by everyone. It’s unwanted, uninvited and fills your re-cycling bin. But it’s pretty clear that it’s also incredibly popular with advertisers. Why? Because while most potential customers throw away their junk letters with barely a glance, enough take action to make it all worthwhile.
They do buy—and in high enough numbers to more than cover the cost of those who don’t.
Email marketing is pretty similar, but with one important difference: on the Web, you can only send marketing emails to people who have already chosen to receive them. A bit tricky! read more
Did you know that blogging is the new “BLACK”?
A blog can be uploaded to networking sites to spread the word about your business – that’s free advertising!
A blog gives you the chance to voice your opinions to the world.
A good blog can generate subscribers and we all know how important they are!
A blog with the right keywords will help the search engines to find you.
An informative blog can give you kudos…you could be seen as an expert in your field. read more
A lot of people ask me to suggest affiliates. They want to know which ones are the most effective at monetising their blog. I suppose it would be safe to say that I have done a hell of a lot of research on this subject as bad choices can make the difference between a profitable blogging business and bad choices can mean no business at all. read more